Full-funnel programmatic strategy
Full-funnel programmatic strategy across leading DSPs, including DV360, The Trade Desk, and Amazon DSP, covering audience design and channel mix through campaign management and optimization.
Boutique media consulting
The strategy of an agency. The attention of a boutique.
Programmatic, YouTube, and AI-powered media strategy for brands that demand performance.
Hundreds of millions in media managed across leading brands
Expertise shaped by work with
- Apple
- Disney
- Paramount
- Lionsgate
- BlueTriton Brands
- Sit ‘n Sleep
- Oscar Health
8+ yrs
senior strategy & activation experience
$250M+
in media managed across leading brands
Expert strategy & activation across
- DV360
- The Trade Desk
- Amazon DSP
- Yahoo DSP
- Google Ads
What we do
Specialized media expertise, applied to your goals.
Deep focus on the channels that move modern brands, backed by hands-on experience across the world's most demanding media programs.
YouTube & online video
Full-funnel YouTube and online video strategy, from creative and audience targeting to placement, measurement, and optimization.
AI-powered marketing
The latest AI-driven methods applied to targeting, creative, and measurement, so every media dollar works as hard as it can.
Also across
- Connected TV (CTV)
- Display
- Online video
- Mobile
- Audio
- Podcast
- Digital OOH
- Marketing analytics & measurement
- Ad-tech consulting
- API integration
- Healthcare & pharma media
- Media planning & buying
The Lucentra approach
A clear path from media spend to results.
We're data-driven and results-driven: every dollar measured against real revenue, customers, and engagement, not just media metrics. Here's how we work together.
01
Discovery
It starts with a conversation. We get to know your business: the hurdles you're facing, your current marketing strategy, the tools and measurement you have in place, and the goals you're working toward, both immediate and long-term.
02
Audit
We run a full audit of your media to see what's actually working, what isn't, and what isn't being measured at all. Whatever your media budget, every decision that follows is grounded in data, not assumptions.
03
Strategy
We present a strategic shift: the right platforms, partners, and dashboards, all built around your goals. Where it genuinely helps, we'll show you where AI can take busywork off your team's plate.
04
Activation
We activate the plan and manage your campaigns, or train your team to own them. The choice is yours. And if you take it in-house, we're always a call away for routine audits and check-ins as your needs evolve.
The impact
Media that moves the business, not just the metrics.
Strategy is only worth what it returns. Here's the kind of impact the right media approach delivers.
Lower acquisition costs
Sharper targeting, smarter bidding, and disciplined optimization that bring down cost-per-acquisition and stretch every dollar further.
Greater incremental reach
Reaching real, net-new audiences instead of just the people who would have converted anyway, so growth is genuinely additive.
Online + offline measurement
Connecting digital media to outcomes that happen off-screen, so the impact on actual sales and store visits is visible, not assumed.
Cross-media attribution
A clear view of how programmatic, video, search, and social work together, so credit and budget follow what's truly driving results.
Audience intelligence
Building and activating the right audiences, then learning from them. Every campaign sharpens the targeting for the next.
Revenue, not vanity metrics
Tying media performance to revenue, customers, and engagement: the outcomes that actually move the business forward.
Who you work with
Senior expertise, never a handoff.
Lucentra Digital Media is led by Ayana Ceaser, a senior digital media consultant with 8+ years directing large-scale programmatic and video media for the world's biggest brands.
It means the senior expertise that shaped media strategy for the likes of Apple, Disney, and Paramount goes straight into your account: enterprise-level rigor with the focus and responsiveness only a boutique can offer.
Contact us
Tell us about your media goals.
Whether you're scaling programmatic, rethinking YouTube, or bringing AI into your media mix, let's start a conversation.